Programming / Collab Note: OTDI Videos!
Coming later in October
Over this past year you’ve read all that OTDI text (100K+ words in total). And you’ve enjoyed all those photos, both from news sources and from AI. Now…see the videos!
We are excited to announce that we are collaborating with Schlep Labs and NowThis Impact to help bring the message of OTDIs to an entertaining video format.
They’ve been running a program called “One Day Under Trump.” They’ve picked specific days during the Trump Administration and explained, via humorous videos they’ve produced, just how awful those days were. Their primary goal is to educate first-time voters who may not appreciate just how crazy life was under Trump.
They haven’t synchronized the release of their One-Day videos to the actual calendar days on which the events occurred. But, still, our firms’ missions seem extraordinarily well-aligned, right?
So, we have now all worked together to tell the tale about the same OTDI topic on three specific days later this month: Monday 10/21, Friday 10/25, and Monday 10/28.
This means—coming soon to a screen near you—their creative takes on those three OTDIs!
In the meanwhile, we encourage you to check out their archives of videos as well as their upcoming daily pieces.
Schlep Labs:
Since 2008, Schlep Labs PAC has been responsible for many of the most creative and successful digital video-based campaigns in support of Democratic presidential candidates, including The Great Schlep with Sarah Silverman and Wake the Fuck Up with Samuel L. Jackson. We specialize in content that does three things: attracts millions of viewers, generates outsized media attention, and mobilizes people to take action. Collectively, this means tens of millions of views, hundreds of millions of media impressions, and tens of thousands of volunteers. In each cycle, Schlep Labs focuses on a small number of challenges and designs content and campaigns to address them. This year, artists and creatives are excited to bring their talents to the effort to engage young voters in swing states to elect Kamala Harris and defeat Donald Trump, including the fandom engagement project Heroes for Harris and the TikTok series One Day Under Trump.
NowThis Impact:
NowThis…is GenZTV. NowThis is transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets audiences on the platforms where they live.
Help labs seemed interesting but I couldn’t get it.
Keep up the good work. I love ur blog